Parking is a pain. Most cars battle it out for the coveted places by the main entrance, while some prefer quieter spots away from the congestion. So far, so good. However, once the parking lot starts to fill, the situation quickly deteriorates. Queues begin to build up as vehicles wait to get in and out. Cars slowly cruise through the aisles, laser-focused on snagging one of the limited empty spaces, creating a danger to pedestrians walking through the lot, and creating congestion as one car waits for another to exit the parking space. And when drivers must negotiate this mess for a long time, their stress skyrockets, their satisfaction plummets, and in the end, both provider and consumer leave unhappy.
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