Traffic congestion, especially in major metropolitan areas, causes thousands of lost productivity hours while people sit in their cars just waiting for the traffic to get moving. The congestion continues to get worse as more people buy cars and crowd already busy streets. In order to make better traffic planning decisions, traffic authorities need accurate data to identify traffic hotspots and inform the decision-making process when planning new roads or road network upgrades.
Data collection may seem ubiquitous in today's digital climate, but collecting anonymous data at the scale needed for traffic planning purposes requires a bit of creative thinking. Privacy concerns come into play when collecting masses of data from those who have not consented to data sharing as they must do with Google Maps.