Customer service is the frontline between any company and service and their customers.
Mistakes in this area can render a great service ineffective or useless.
What the customer thinks about the service is as important as the service itself.
Let’s imagine that you put in millions of dollars and countless manhours into development
of the perfect app. Then, as an afterthought, you put the minimum effort into your customer relationships. You’ve got the best product since sliced bread and now you drop the ball at the final moment where it arguably matters the most.
This case study looks at the customer rating system where customers can instantly rate the
customer service they’ve just received.